The whole concept of e-commerce began to take shape in 1989 with the development an internet-based system that did e-commerce transactions for the first time.
According to the U.S. Commerce Department, online retail sales account for over a third of the overall retail sales done in the U.S. With these facts in mind, it’s no secret that the eCommerce industry is booming. Some studies even predict that eCommerce sales will reach over $400 billion annually over the next few years.
But, for eCommerce stores, the industry can also be extremely competitive. Here are seven tips from ecommerce experts across the globe, to boost your eCommerce revenue quarter after quarter.
1) Tap into influencers
Influencer marketing isn’t exactly new, but far too many eCommerce businesses still aren’t taking advantage of it.
Sid Bharath of Thinkific says, “eCommerce businesses need to tap into the power of social media influencers. Influencer marketing has been around for years but it’s only starting to become mainstream (as in smaller businesses now have access to influencers) and it’s become crucial to generating traffic, especially since other traditional sources, like SEO and ads, are getting tougher.”
Essentially the goal is to build strategic partnerships with key individuals who have influence over potential buyers. They could be celebrities or industry experts, but generally they take on the role of influencers because they can bring in large quantities of would-be customers.
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