As broadband Internet becomes more widespread and accessible across the world, the share of video content is rapidly and inevitably growing. The majority of users regard video as the easiest medium to perceive. It is only natural, then, that YouTube, being the best-known video sharing service, is an incredibly important tool for any online marketer. However, there is a huge gap between deciding to use it for marketing and actually achieving any success in this field. So how does one go about it?
It is not as easy task as it may seem, for e-commerce communication is by definition purely commercial in 99 percent of situations, and you will have a hard time persuading your clients, both current and potential, that the primary goal of any video you publish is not to get into their wallets.
1. Technical Stuff
For the visitors to see the awesome content you are going to publish, there first should be visitors. And to guarantee their initial influx, you should know basics of how to start a Youtube channel and optimize its technical aspects.
Channel name. That’s what you are going to be remembered by, so put a lot of thought into it. Make sure it is short, self-explanatory, catchy and easy to remember. Make sure there are no letters that can be mixed up (“i” and “y”, “c” and “k”) and fancy letter combinations that are hard to type by ear. Ask yourself: if you heard it for the first time with a lot of noise in the background, would you be able to type it correctly half a day later?
Integration. Place links to your main website and other social media channels you run to catch the audience attention immediately. Nowadays, people get distracted easily and they are not ready to spend their time searching for your website. Make their life easier – put everything they might need to reach you in front of their eyes.
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