Mistakes are inevitable on the way to successful business process. But some of them can cost you a lot money and can lead to losing customers. That’s the main reason why it is important to try your very best to mostly learn from mistakes of others rather than repeat every classical mistake in your own business. Shipping is sometimes underestimated and seen as not the most essential part of e-commerce business. But in fact, shipping is your real contact with the client and there is nothing more important than that. That is why we created a list of most common and most expensive shipping mistakes that sometimes happen with even best of the best e-commerce businesses.
Flat Rate Shipping
Flat rate shipping is a way to be polite to the customers and make the processes of shipping as easy and clear as possible. You might think that there is certain logic in charging shipping price depending on the size of item and the distance it has to travel. But in fact, your customers will definitely appreciate flat rate shipping and it will much easier for them to make up their minds and complete the order.
Wrong Packaging
In many cases using wrong packaging automatically means that you will never see this customer again. It is disappointing to find out that the item you ordered came to you damaged because the shop didn’t bother to provide an appropriate packaging. And it is going to cost extra for you and will double the expenses. Never forget than in packaging cheapest is the dearest and be especially careful about it. It is also a great idea to remember that it is nice when packaging is not only safe but also looks good. And there are always ways to improve your packaging without spending too much on it.
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