A quarter (25%) of Irish respondents said that they shop online at least weekly, compared to 46% in the UK and 73% in China, highlighting the considerable potential for online retail growth in Ireland.
This is according to PwC's Irish Total Retail Survey published today and is part of PwC's global retail study comprising over 24,000 online shoppers in 29 territories worldwide, including 1,000 in Ireland. The survey, in its sixth year, is the most comprehensive yet to date and seeks to establish the latest shopping behaviours and expectations among consumers.
The report indicates that mobile shopping is a game changer, social media is the great influencer, improvement in certain in-store aspects is needed. Furthermore, Irish consumers are more wary about cyber hacks compared to global counterparts and Amazon is impacting customer behaviour more than ever.
Top areas for investment for Irish retailers, according to the survey, include mobile websites, talent, Big data, Social media, more secure platforms and loyal customers.
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This is according to PwC's Irish Total Retail Survey published today and is part of PwC's global retail study comprising over 24,000 online shoppers in 29 territories worldwide, including 1,000 in Ireland. The survey, in its sixth year, is the most comprehensive yet to date and seeks to establish the latest shopping behaviours and expectations among consumers.
The report indicates that mobile shopping is a game changer, social media is the great influencer, improvement in certain in-store aspects is needed. Furthermore, Irish consumers are more wary about cyber hacks compared to global counterparts and Amazon is impacting customer behaviour more than ever.
Top areas for investment for Irish retailers, according to the survey, include mobile websites, talent, Big data, Social media, more secure platforms and loyal customers.
Read More
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