About half of all Internet users have made a digital purchase. More people are buying online. The ecommerce business is increasing and Statista predicts that by the year 2021, online revenue generated by ecommerce, will have doubled since 2015.
Smart Insights conducted a poll based on a survey of 1500 of their members. The question was, “What is the biggest trend in digital marketing as shown by what will make the most difference to your business, i.e. which digital marketing technique will give you the most uplift or incremental benefits?”
The top three trends, as defined by these hands-on marketers, is what we’ll be discussing in this article, and specifically what they mean for ecommerce:
No 1: Content marketing
22% of marketers say that content marketing is the number one marketing priority in 2016.
What is content? It is information that is engaging, relevant, engaging, helpful, interesting, entertaining or inspirational. It comes in the form of text, image, video or audio.
Seven out of the top ten ecommerce stores in the world, use content marketing as an integral part of their business strategy.
You may ask why an ecommerce store would need content when their primary goal is to sell products well, content marketing increases customer scope.
Actually, nine out of ten B2B buyers report that content has a “moderate to major effect” on their buying decisions. In addition, 84% CEO’s and VP’s use social media networks before purchasing.
Content is a big deal for any online business nowadays. It’s why the world’s top earning blogs make between $15 000 and $30 000 a day, some of which publish content 600 times a week!
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