It’s still January, but the year is already slipping away. Those goals you made to elevate your marketing in 2017 can’t be met if you don’t start putting plans into action. Your social marketing is just one factor to consider. We make it a little easier for you with these trends you could put into play right away.
Facebook Live
Interactive video will be huge this year, and that means you should probably take a look at how it might impact your marketing efforts. With 43% of marketers planning to use Facebook Live and other interactive video platforms, new techniques and uses will surely follow.
How does Facebook Live differ from other marketing video efforts you’ve put forth in the past? First, there is no time to edit. What you put forth into the world is unvarnished and absolutely immediate. Those YouTube and Instagram videos that went through voiceover work, editing, and polishing, they still have a place in your marketing arsenal. But live video does something these edited videos can’t: provide authenticity. Live video shows your business in all its glory, with the foibles and the flaws. Your customers like that, believe it or not. They like knowing that the image they’ve built in their heads, the connection they’ve made with your brand, matches reality. What better way to give them reality than live video?
So, how can you use it? One-time events are huge with live videos. Make buyers feel like they’re right there with you during product launches, conventions, demonstrations, or celebrity endorsements. You can also use live video for Q&A sessions, tutorials, and product comparisons. Interviews with real customers can also go a long way with your buyers.
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Facebook Live
Interactive video will be huge this year, and that means you should probably take a look at how it might impact your marketing efforts. With 43% of marketers planning to use Facebook Live and other interactive video platforms, new techniques and uses will surely follow.
How does Facebook Live differ from other marketing video efforts you’ve put forth in the past? First, there is no time to edit. What you put forth into the world is unvarnished and absolutely immediate. Those YouTube and Instagram videos that went through voiceover work, editing, and polishing, they still have a place in your marketing arsenal. But live video does something these edited videos can’t: provide authenticity. Live video shows your business in all its glory, with the foibles and the flaws. Your customers like that, believe it or not. They like knowing that the image they’ve built in their heads, the connection they’ve made with your brand, matches reality. What better way to give them reality than live video?
So, how can you use it? One-time events are huge with live videos. Make buyers feel like they’re right there with you during product launches, conventions, demonstrations, or celebrity endorsements. You can also use live video for Q&A sessions, tutorials, and product comparisons. Interviews with real customers can also go a long way with your buyers.
Click to read more
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