Marketing automation in E-commerce

Automation is defined as a process in which production and delivery of products and services are monitored by creating and applying technology. This will increase productivity, improve quality and consistency of product/processes/result and reduce human intervention. It is used in many industries and sectors to automate processes. In simple terms, marketing automation means automating the marketing process.




Now lets see ways to use marketing automation e-commerce:- 

Making use of marketing automation in e-commerce websites will enable you to improve customers experience and increase sales conversions. Publishing, emailing and reporting are the major areas to be considered while evaluating features of marketing automation process.

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