Magento is an open source e-commerce platform that enables the online retailers to customize their online store. It is an e-commerce script with Content Management System (CMS) that makes use of MySQL and Zend PHP databases. Magento is the fastest growing and most widely used e-commerce platform in Europe. It is compatible with Linux OS. It offers layered navigation, advanced search, wish lists, favorites, numerous themes & templates, product comparisons, grouped products, transaction solutions, marketing tools, SEO tools, catalog management tools, stock management tools and much more.
As Magneto has CMS, the online retailers can have completed control over the look and feel, content and functionality of their online store. It has three editions namely Magento Community Edition, Magento Enterprise Edition and Magento Enterprise Cloud Edition. E-commerce store owners can choose the edition according to their size, requirements and budget. Main features of Magento is that it provides online shopping cart solutions, interactive shopping experience, web stores the ability to promote their inventory, many extensions, multiple store management system etc..,
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