How important is Google analytics for e-commerce business?

Do you think Google analytics is important for your e-commerce business?

Yes of course it plays a vital role. In simple terms, it gives the information of your e-commerce website or online store, visitors & through which means they come from and track the activities, visitors and customers. E-commerce players/ store owners must know about Google analytics so that they can know what e-commerce strategies works, what doesn’t work and then take decision accordingly to increase sales conversions.


What is Google analytics?

Google analytics is a web based platform that tracks the website traffic and reports on the four areas namely audience, acquisition, behavior & conversions.

In general, these four areas are important for business as it will be useful in difference purposes. To be brief, you can get the reports of your website’s visitors, know where and how they reach your website, be aware about the activities of those visitors and finally it lets you to know whether they have been converted into sales lead or not.

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