To suceed in ecommerce business, you need to know the difference between vertical marketplace and horizontal marketplace.
In ecommerce, we can find two different types of marketplaces such as vertical marketplace and horizontal marketplace. In general, horizontal marketplace is a platform where you can find products on various categories whereas vertical marketplace is a platform where you can find specific category products.
You may have come across many ecommerce businesses that follows horizontal marketplace to sell their products. But the time has changed which has paved way for vertical marketplaces as it offers unique and personalized shopping experience.
In Horizontal marketplace, the seller offers different category products focusing buyers belonging to various sectors. As it covers many industries it cannot cover every product in a particular category. In simple terms it means selling everything to everyone. It is a one stop shop for various needs of customers. For example it is like walking into a mall with different stores.
In Vertical marketplace, the seller offers products on a particular category focusing the specific sector. This will cover the industry from top to bottom offering products that falls on the category. It goes further by targeting niche markets. The sellers in this marketplace are termed as specialists retailers. For example it is like walking into a shoe showroom.
Choose the suitable marketplace and start doing your ecommerce business.
In ecommerce, we can find two different types of marketplaces such as vertical marketplace and horizontal marketplace. In general, horizontal marketplace is a platform where you can find products on various categories whereas vertical marketplace is a platform where you can find specific category products.
You may have come across many ecommerce businesses that follows horizontal marketplace to sell their products. But the time has changed which has paved way for vertical marketplaces as it offers unique and personalized shopping experience.
In Horizontal marketplace, the seller offers different category products focusing buyers belonging to various sectors. As it covers many industries it cannot cover every product in a particular category. In simple terms it means selling everything to everyone. It is a one stop shop for various needs of customers. For example it is like walking into a mall with different stores.
In Vertical marketplace, the seller offers products on a particular category focusing the specific sector. This will cover the industry from top to bottom offering products that falls on the category. It goes further by targeting niche markets. The sellers in this marketplace are termed as specialists retailers. For example it is like walking into a shoe showroom.
Choose the suitable marketplace and start doing your ecommerce business.
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