In this ecommerce era, mobile is the most preferable device used by many online shoppers for purchasing their desired products and by the digital marketers to reach more audience. The ratio of shoppers purchasing through mobile has increased gradually and it is expected to increase more this year. It is essential for ecommerce business to make use of mobile strategy.
Here are some mobile ecommerce trends to be followed in 2016 for succeeding in your Ecommerce venture:-
Make your ecommerce site suitable for the mobile view, easy for navigating, optimize mobile checkout page and enable exciting mobile user experience. User reviews, proper customer engagement, automatic adaptation of screen size, location based functions or maps and wish list functions are the features expected by users in a mobile site.
Social commerce is going to rock in the upcoming days as it drives more traffic and revenue to your mobile site through social referrers for your products. According to a recent Morgan Stanley report, mobile website will outpace mobile apps and generate more revenue. Ecommerce players have to use customer’s mobile moments effectively and satisfy their immediate needs.
Mobile payment options have to be made trustworthy and secured as it will encourage online shoppers to make payments via mobile. Internet of Things (IoT) will play a vital role in 2016 as it has lower operating cost and provide good customer experience. Among which wearables will occupy a major part in engaging with the customers. As mobile commerce is growing more, ecommerce websites are expected to make optimize mobile checkout page.
As an ecommerce player, you have to follow these mobile ecommerce trends and make customer’s mobile experience delightful.
Here are some mobile ecommerce trends to be followed in 2016 for succeeding in your Ecommerce venture:-
Make your ecommerce site suitable for the mobile view, easy for navigating, optimize mobile checkout page and enable exciting mobile user experience. User reviews, proper customer engagement, automatic adaptation of screen size, location based functions or maps and wish list functions are the features expected by users in a mobile site.
Social commerce is going to rock in the upcoming days as it drives more traffic and revenue to your mobile site through social referrers for your products. According to a recent Morgan Stanley report, mobile website will outpace mobile apps and generate more revenue. Ecommerce players have to use customer’s mobile moments effectively and satisfy their immediate needs.
Mobile payment options have to be made trustworthy and secured as it will encourage online shoppers to make payments via mobile. Internet of Things (IoT) will play a vital role in 2016 as it has lower operating cost and provide good customer experience. Among which wearables will occupy a major part in engaging with the customers. As mobile commerce is growing more, ecommerce websites are expected to make optimize mobile checkout page.
As an ecommerce player, you have to follow these mobile ecommerce trends and make customer’s mobile experience delightful.
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