Today we can’t imagine a day without mobile phones, their easy accessibility and convenience has made it indispensable. The major purpose of mobile phones is replaced with its value added services and people satisfy all their needs via their hand held devices. People use their mobile phones not only to browse but also buy product online.
People nowadays prefer to do mobile shopping as they can shop from anywhere at anytime and it has made shopping easier than ever before. Mobile friendly e-store is known for its speed, design and proper integration. If your ecommerce site is not mobile friendly then the user will get frustrated and look for other option.
To overcome this situation, first you yourself check how your e-store looks on your mobile device. Analyze its responsiveness towards device, make sure all the links are rightly directed and in case of issue take measures accordingly. Mobile friendly ecommerce site attract wide user thereby increasing your sites conversion rate too.
Ecommerce sites mobile friendly efficiency is judged by Google, as it now uses mobile friendliness (Mobilegeddon) as part of its ranking algorithm and places your sites at the top of search results. If you don’t clear this test then either you have create a mobile sub domain or app. It’s quite anticipated that in years to come there won’t be any desktops, everything will be made available on portable devices.
So, it is better to have mobile friendly site for great success, as it gives wide scope and good shopping experience to your customers.
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