Build a perfect check out page

Many ecommerce players have arrived in market and they do many things for gaining customers. But the important thing is to get customers, who can complete the check out or buying process which includes filling shipping information, choosing shipping and payment method, previewing the order and confirming the order. This is done when the customer checks out the items in the shopping cart.

In order to change the visitors of your site into customers you have to optimize your check out page. It is important to analyze whether the sales rate and site traffic go hand in hand. Avoid asking many details in the shipping form which will make the customers frustrated. Instead of that get details such as their City, State and Country, credit card type, allow them to select a default shipping method and if they are new user give guest login for them.

Sales conversions will be increased and discarding of products from the shopping cart will be minimized if check out process is appropriately implemented. The reasons behind people drop buying items in shopping carts are compelling the new users to create user account, giving them a worst experience, not providing them coupon code, their worries about the security in payment system and they have not yet decided to buy the product.

Design, security, usability and functionality are the four important elements for a good check out process. Make login, cart, billing, shipping and confirmation pages in a way that is easy for customers to understand and use it. Display the details of the cart such as appropriate image and total amount, allow the customers to edit and remove items, if they didn’t buy but have kept in shopping cart then target them again with discounts.

Offer customers different payment options and assure them that payment is secured in your site. Make order confirmation page easy to print and include customer support mail id. Always have a track on customer’s check out process to improve its structure.