Shopping has definitely gone mobile. The Thanksgiving holiday sale last year revealed that most of the sales traffic of top ecommerce sites came from mobile devices. Adobe estimated that mobile sales hit $1 billion during the holiday weekend.
With mobile becoming the preferred transaction channel, ecommerce ventures would do well improving their mobile storefronts. Needless to say, offering a mobile-friendly website is a must and creating a mobile app is becoming a necessity. Startups could even be at an advantage if they choose to start out with a mobile-first orientation.
Thankfully, most of the design themes and templates now support responsive designs that adopt to each viewer’s screen size. This allows smaller ventures with existing sites could cope without having to perform major overhauls. Nonetheless, m-commerce sites could use some tweaks in order to improve shopping experience. Here are 5 tweaks to make in your site to boost your ecommerce sales.
Use a CDN to speed up load times
A Google study revealed that more than half of visitors abandon sites that load for more than 3 seconds. A way to achieve this is to optimize the site, invest on better hosting, and integrate your site to a content delivery network (CDN).
A CDN improves site performance by caching site resources such as scripts and images in distributed servers all around the globe. This reduces the loading lag that occurs when browsers fetch resources from your server.
Using a CDN also lessens the need to scrimp on image quality due to progressive rendering and hosting or bandwidth restrictions. Using sharp product photos instead of small blurry ones improves product appeal.
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