Ecommerce in Turkey was worth 7.95 billion euros in 2016

Ecommerce in Turkey was worth 30.8 billion Turkish Liras (or 7.95 billion euros) in 2016. The online retail industry in this country is becoming more and more mature. The ecommerce share in Turkey’s total retail was 1.7 percent in 2012, but it increased to 3.5 percent last year, a new study shows.


This data was shared by Erol Bilecik, the head of the Turkish Industry and Business Association (TÜSIAD), which shared a new report about ecommerce in Turkey. Ecommerce in Turkey has grown from about 6.4 billion euros in 2015 to 6.95 billion euros last year. This is the whole ecommerce industry, but TUSIAD divides this amount into three different parts: online betting, online travel and online retail. The latter increased the most last year: it grew from 3.4 billion euros with 34 percent to 4.5 billion euros last year.

According to Hurriyet Daily News, the association says the ecommerce industry in Turkey has strong growth potential and it can grow further in the upcoming years. This potential growth is also because ecommerce in Turkey is still behind other ecommerce industries across the global.

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