Online retail is expected to grow 8-12 percent this year (3x higher than the wider industry growth) with sales predicted to fall between $427 and $443 billion, according to National Retail Federation. This means that online retailers need to be on their A game now more than ever, especially focusing on seamless branding, efficient automation and stellar customer service.
Here are four strategies to keep in mind when examining the marketing and shipping aspects of your business to ensure that you capture additional revenue as the ecommerce market continues to grow.
Build Your Brand
No matter what the call to action is in customer communications (giveaways, free gifts with purchase, free shipping, heavy discounts, etc.), online retailers should make sure their branding — logos, links to social media, site links, etc. — is included. These brand elements shouldn’t be confined to email marketing messages, but should be included in every type of communication, including confirmation emails, shipment tracking pages, return labels, delivery emails, invoices, etc.
Consistently emphasizing the brand builds awareness and recognition, which is essential to gaining new customers and converting existing customers into long-term buyers. In short, it keeps customers coming back by helping them remember where to come back to.
Read More
Here are four strategies to keep in mind when examining the marketing and shipping aspects of your business to ensure that you capture additional revenue as the ecommerce market continues to grow.
Build Your Brand
No matter what the call to action is in customer communications (giveaways, free gifts with purchase, free shipping, heavy discounts, etc.), online retailers should make sure their branding — logos, links to social media, site links, etc. — is included. These brand elements shouldn’t be confined to email marketing messages, but should be included in every type of communication, including confirmation emails, shipment tracking pages, return labels, delivery emails, invoices, etc.
Consistently emphasizing the brand builds awareness and recognition, which is essential to gaining new customers and converting existing customers into long-term buyers. In short, it keeps customers coming back by helping them remember where to come back to.
Read More
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