In both Slovenia and Croatia, there’s been a highly increased frequency of online shopping. Currently, 9 out of 10 internet users in these countries have experience with online shopping. Of course, there are also many differences between Slovenia and Croatia, for example in terms of trust in foreign ecommerce platforms.
On the 5th of April, Ecommerce Day 2017 was held, the largest ecommerce event in Croatia. The conference gathered over 150 experts, who got a glimpse of the new results of another survey by Ceneje on online shopping in the region. This survey, called Shopper’s Mind, was conducted thanks to the answers of 22,000 Slovenian and 22,000 Croatian web users.
According to Ceneje, both countries are in a period of rapid growth among online shopping channels. “The potential of ecommerce, in comparison with other trade segments, is remarkable”, says CEO Darko Dujič. The results of the survey show that in Slovenia, 37 percent of the online population shop online at least once a month, while about 92 percent has shopped online at least once. Statistics are pretty similar in the neighboring country Croatia, but there’s a big difference in the proportion of consumers who regularly shop online every month: almost half of all Croatian internet users do this.
Popular payment methods in Slovenia and Croatia
In Slovenia, cash on delivery is still the most popular payment method. This is due to a long tradition of cash transactions. Currently, about 40 percent of consumers in Slovenia pay by handing over cash when their goods are delivered. However, the use of electronic payments has been increasing in recent years. Almost a fifth of purchases is completed with credit card, which is 12 percent more than the year before. In Croatia, online shoppers are also keen on paying for their goods with cash on delivery, but PayPal is another popular payment method, with almost a third of purchases being paid this way.
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