Pinterest is a powerful social media channel for online retailers. It’s worth the time to build a good Pinterest profile, create active boards, and engage with some of the platform’s 150 million or so active users.
Pinterest’s potential for retail ecommerce is not new. Many marketers and service providers have been touting Pinterest’s stats for a least a few years.
Here are seven tips to help you promote your retail ecommerce business on Pinterest.
1. Have a Good Business Profile
Pinterest offers special business accounts that allow you to create a business profile, describing your business to potential customers and providing a way for them to engage with your online store.
Your Pinterest business profile should include the following items.
A logo or product image. If you have a recognizable logo, it is the obvious choice for your Pinterest profile image. It can also be a good idea to feature a product, perhaps one of your best sellers.
Your business name. If your store’s name is not well known, you might add a descriptive phrase, for example: “Mike’s Place | We Sell Tools” or “Sally’s Boutique | Vintage Dresses.”
Your store’s URL. Don’t forget to include your store’s URL. Pinterest will link to it.
Business description. You also get about 160 characters to describe your business.
Link your Twitter account. It can be a good idea to link your Twitter account to your Pinterest account. Pinterest will include a Twitter icon, and potential shoppers will have another way to reach your company.
2. Pin From Multiple Sources
On Pinterest, you organize content into topical boards, which each house a stream of pins from your website, including products, blog posts, lookbooks, and similar.
Your website content and products, however, should not be the only thing you pin. Pin other images, articles, and videos that you find online. Repin items you find on Pinterest, too.
As a rule, aim to use repins for about half of what you post, content you find online can be about a 25 percent of your pins, and your own products and content will account for the final 25 percent of pins.
When you do repin something, make sure that it links to a safe page where the content reflects that image you’re sharing.
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