New data from the Consumer Technology Association finds that for 60% of Americans, the smartphone is now a vital part of purchasing goods and services.
"Every step of the consumer's path to purchase has dramatically changed with the use of smartphones," said Steve Koenig, senior director, market research, CTA.
And while the study reveals 90% of smartphone owners have access to at least one digital coupon, discount or rewards service as a result, consumers still prefer websites over apps and making their final purchase at a real-world rather than online store.
No comments:
Post a Comment