Europeans are quite active in the ecommerce market. One in four Europeans with internet access shopped online at least once a week last year, while over 60 percent shopped online once a month. And 6 percent of Europeans shop online every day.
These are some of the statistics gathered in the 2017 Masterindex, the first Mastercard survey of consumer trends in ecommerce and new payments in Europe. It also found out that consumers in the United Kingdom are some of the most frequent online shoppers in Europe. The share of Brits that shop online every day (8 percent) isn’t higher than that of Poles (9%), Lithuanians (9%) and Italians (8%), but they do stand out when it comes to weekly activity (41%), where they are followed by the Irish (32%) and Germans (30%).
Fraud and control over payment
Mastercard is all about payments, so of course it surveyed consumers about their payment activities online. The study shows that fraud and control over the payment are the main reasons why consumers in Europe won’t pay online.
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