According to a recent report by Retailers Association of India and the global management consulting firm Boston Consulting Group, E-commerce market is expected to be at USD 50-55 billion by 2021 from the current USD 6-8 billion. It revealed that on decoding the digital opportunity sectors that could see maximum e-commerce penetration would be consumer electronics, apparel, homeware and furniture, luxury, health, FMCG and food and grocery.
The report noted that consumer electronics would see maximum penetration of e-commerce between 38-42 per cent compared to 13-15 per cent currently, while food and grocery could see the least growth with 1-3 per cent of e-commerce penetration from under 1 per cent currently by 2025. In the last three years alone digital buying has increased from 3 per cent in 2013, to 23 per cent in 2016. The overall digital influence on consumers has increased from 9 per cent to 30 per cent during the same period.
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