Indian Government has recently framed certain rules for ecommerce sector which has created an impact among the online and offline retailers. It has made these new rules with the motive to help the offline retailers who are suffering due to the discounting offers provided by ecommerce platforms and enable them a level playing field. Most e-commerce players did not welcome this move while offline retailers see it as a benefit for them.
Some experts say that there is a strong possibility that prices of products online will revert to levels that are comparable with offline prices. This will make ecommerce platforms less attractive to shoppers and investors. At the same time, young mobile ecommerce players welcome these guidelines as they connect brick-and-mortar merchants directly to customers. They feel that it has also opened the gateway for more merchant acquisitions.
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Some experts say that there is a strong possibility that prices of products online will revert to levels that are comparable with offline prices. This will make ecommerce platforms less attractive to shoppers and investors. At the same time, young mobile ecommerce players welcome these guidelines as they connect brick-and-mortar merchants directly to customers. They feel that it has also opened the gateway for more merchant acquisitions.
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