Online shoppers are increasing day by day and it is necessary for the ecommerce players to make their shopping experience wonderful and memorable. We have stepped our feet into the new year so we are in position to know about the ecommerce trends of 2016 for succeeding in the E-commerce venture. Customer-centric approach and active engagement with the shoppers are the prime factors that will work in this New Year. You have to make your brand competitive for gaining prospective buyers.
Here are some E-commerce trends for 2016:-
Focus on mobile optimization and adopt mobile shopping environment as people prefer mobile for shopping online than desktop. Ecommerce websites are going to give customers context based shopping experience which is more than personalization. Give preference to the Omni-channel customers by approaching them in various means. Most people are making complete research before by making the purchase decision so it is essential to have your presence in social media networks.
Make use of micro moment strategies for targeting and attracting the potential shoppers. Micro moments are nothing but when people become addictive to a particular device and make use of them often for satisfying their needs. Beacon technology is going to be used widely which is a kind of location aware marketing for tracking the shoppers. Implement on-site personalization to influence the buyer’s decision and to increase sales.
Use real time and actionable ecommerce analytics to assist the customers when they have a problem while shopping online. Automated marketing can be used for recommending the products to the customer and for informing them about promotional offers. Engage with the customers by creating valuable and unique content. Analyze these E-commerce trends for 2016 and plan accordingly to shine in this competitive E-commerce market.
No comments:
Post a Comment