While shopping in an ecommerce site, online shoppers wish to find the desired products easily among huge categories available. To serve this purpose, provide wonderful shopping experience and improve sales, filtered navigation is used.
May be you can say that this has become common nowadays in all ecommerce sites but how to use it effectively plays an important part. That’s what I am going to tell you about.
Navigation in ecommerce site is made efficient by product category labels, sub categories, adding link in the top level navigation, following design conventions, adding search option and mentioning special offers.
Now I would like to share some ideas specifically to improve ecommerce category filters:
As all products cannot be given the same filters, make it to vary by adding product-specific filters according to the type or category of product. Provide filters based on themes or categories of the products.
Show the number of products available in particular filter to the customers. Permit the users to choose multiple filters of the same type so that they can get the same product in different shape, size and color.
Applied filters can be used for enabling the shoppers to identify the already selected products. Most of people prefer to shop online via mobile so offering filters that can be easily used in mobile devices will be recognized by many.
Make the filter option and content in it as distinct as possible as this will not only attract visitors to your website but also boosts the search engine results. Use filters in an effective way and make your customer to have an exciting experience.
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